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Industry Barrier: The industry is extremely fragmented and mostly driven by the firearm hobbyist (or expert enthusiast) that wants to sell guns, firearms training, etc. for a living. Littered with 1-off operators there is a lack of consistency and consistent outcomes in the industry.

Our Solution: Our business focus has been focused on de-commoditizing ourselves relative to our peers in the industry. By focusing on customers that are seeking community, training, and high-touch product education, we have been able to reinvent the traditional business model orientation that most range-retailers prescribe to.

Industry Barrier: The 80/20 rule applies to the firearms industry as it does in most everything. Most of the profitability is recorded in the top 20% of operators. These are traditionally backed by serious business people who, while likely have an affinity for firearms, run their business professionally, systematically, and strategically. They keep their business and hobby separate and treat their investment sacred.

Our Solution: Beyond being a top-tier retailer, we have built a replicable business model that is designed to perpetuate several significant subscription-based revenue sources that are largely pure-margin for the business. Our business model is replicable, predictable, and designed for standardized multi-location operations. We have backed this up by investing and continuing to invest in corporate Midwest Shooting Center locations.

Industry Barrier: Regulation challenges such as zoning, EPA, OSHA, and the ATF. Learning these nuances, in addition to, normal business regulations that every business faces is difficult for many operators to overcome, especially in the early days when they are unable to afford specialists.

Our Solution: As a franchisee, you will have a team of professionals that will assist in the pre-opening/post-opening hurdles that an operator will face, including overcoming regulation challenges and industry best practices.

Industry Barrier: Most range operators are drawn to the firearm industry due to personal passion (i.e. they want to sell guns). The issue is, guns are a low-margin venture and retail sales can be volatile. The industry, largely, has not operationalized subscription-based revenue sources to offset these shortfalls in retail.

Additionally, new operators do not have buying power in retail and pay a premium for product. This typically lasts for 3-5 years after entering the industry- 3-5 years where these operators are at a disadvantage on retail.

Our Solution: A best-in-class blended margin in our industry has been held to be between 32-34%. Midwest Shooting Center regularly achieves margins in excess of 56%.As a franchisee, you will have a significant brand behind you, one that brings credibility with industry participants. The goal is to bring immediate purchasing power to the franchisee to more than offset their royalty. Additionally, you will gain access to preferred vendors and preferred vendor price discounts.

Industry Barrier: The complexity of the business model coupled with most operators having no experience as range operators leads to difficulties in gaining the financing required to complete a project.

Our Solution: Significant investment risk is offset by partnering with a brand that has done the development work on behalf of the franchisee. At Midwest Shooting Center, we have a proven model built on systems, processes, and diverse revenue streams- 2 of which are subscription-based and recurring.